Gen Beta is Coming Soon...What You Need to Know About Them

Seems like we just started talking about Gen Alpha which are kids born between 2010 and 2025.

Here are some articles I have written about Gen Alpha.

The Values of Gen Alpha

All About Gen Alpha

The Power of Gen Alpha

Now it's time to start talking about the generation that will follow Gen Alpha. 

They will be called Gen Beta and will include kids born between 2025 and 2039. 

The term "Gen Beta" was coined by generational researcher Mark McCrindle.  He identified them as Generation Beta because it follows Generation Alpha in the Greek alphabet, which is used by sociologists to name generations. The name is also meant to follow the scientific naming by using the Greek alphabet. 

Gen Beta are the children of younger Millennials and older Gen Zs.  By 2035, they will make up 16% of the global population.  They will be the first generation to experience life solely within the 21st century.

As we look ahead, here are some key things you will want to know about Gen Beta. 

They will merge work and personal life.  This will be challenging because it can lead to an "always on" work schedule.  They won't have to drive to work and "clock in." Work will always be with them via tablets, laptops or even their phone...no matter where they are or what they are doing.

They will embrace innovation.  They love change and differences.

They will be very environmentally conscious.  They will be prone to activism and will hold their employers and those they do business with to the same standard.

They will thrive with technology.  They will be very tech-savvy people who use smartphones and AI tools to stay connected and on track. They will spend more time on social media than any other generation.  They will take digital nativity to new heights.  

But keep in mind, the omnipresence of digital connectivity could lead to issues of digital dependency, where children struggle to engage with the physical world or form real-life relationships. 

Gen Beta will grow up in a society where diversity in gender, sexuality, and lifestyle is not only accepted, but celebrated.

"Expect Generation Beta to be the most inclusive generation yet, where diversity is not just recognized but inherently valued."   Sociologist Dr. Michael Thompson. 

A major concern of Gen Beta is going to be mental health.  The pressures of an always-on digital culture may lead to increased anxiety, depression, and other mental health disorders. The challenge of finding a balance between online interactions and real-world relationships will be crucial. 

“The impact of social media on self-esteem and body image could pose persistent challenges, requiring new approaches to mental health education and intervention. Additionally, the paradox of choice and the overwhelming array of options in every aspect of life—from career paths to entertainment—might lead to decision fatigue and stress."  Dr. Emily Tran

The Beta generation will have a strong desire to always be learning and progressing. They will place an emphasis on their personal development and growth.  Over 80% will be engaged in some form of online learning. 

Those are a few things you need to know about ministering to Gen Beta in the years ahead. 

I want to encourage you to take some time and think through how you can reach and disciple Gen Beta. Now is the time to start planning and developing strategies that will help you reach Gen Beta right where they will be.  Think about the points in this article. How can you connect with Gen Beta?  How can you earn the trust of Gen Beta?  How can you effectively share the Gospel with Gen Beta and disciple them. 

Stay turned for more articles and discussions about Gen Beta in the days to come. 

What are your thoughts about Gen Beta? What are some ways we can reach them?  Share your thoughts, insights, and vision in the comment section below. 

Gen Beta is coming. Now is the time to start preparing. This is the time and we will be the people that God uses to reach Gen Beta.